Large majority of users doesn't care about what they could gain from a tool if they were to invest the time or if there were a lot of other users using it. Their decision depend more on immediate evaluation. It's more connected to their physiology rather than aspirations.
- Will I get some immediate reward or gain?
- Will I be bored inputting information?
- Is there a large cognitive load to parse through information ?
- Can I get something out of it quickly?
Creators of interfaces often overlook this relying on their vision what could be the end effect of the tool. They are misguided by the upside of their platform if users want to use it. They cannot believe that these tiny, petty obstacles might overweight the upside the platform is offering.
It might be better not to use the analogy of weight here
This is particularly prevalent because the creator spend thousands more time looking on the platform rather than the user. They might not even be able to discern these petty interface obstacles. To counter act this creator might benefit from looking and understanding the first time impressions of the users.