Loss Aversion

We fear and perceive the loss of what we currently have more than we fear and perceive missed opportunities of the same or grater value. It is better to not lose $5 than to find $5. If we compare losing and stumbling upon $20 bill. Losing will be more negative experience than finding will be positive.

It's easier to click to make a photo than delete it.

Collections and loss aversion. In case when you save podcast, movies, articles, photos in an online collection. It is easier to save than to delete. Likewise it is probably also easier to make yourself not save in the first place than to decide to delete it later.


In the moment of saving the

might be working – newly posted things will look more appealing than they will seem later on. This both effects could lead to a collections that are chaotic and bloated.

Loss aversion in practice: A Deleting method. When you want to delete things quickly from a collection. Don't try to delete things that you don't want. Instead select the things you want and batch delete all the other.

Photos and Google Search examples

i.e. When looking through the photos don't delete ones u don't want because you will end up having a lot of them. Choose one you want (and automate deletion of rest).

When searching for the right article on Google. You opened many tabs. Don't try to close all the tabs that you don't want. Select the ones that are the best, move them to left, to the very first tab and automatically close all the rest