When creating logo or identity go after vibe rather than try to give a sense what company, project does.
The function of a brand communicating what a company does is overvalued. The function of a brand communicating vibe of a company is undervalued
When creating logo or identity go after vibe rather than try to give a sense what company, project does.
The function of a brand communicating what a company does is overvalued. The function of a brand communicating vibe of a company is undervalued